Jay-Z Interview free essay sample

Terry Gross interview with the world famous rapper Jay-Z. It was originally broadcasted on the 16th November 2010 on the radio program Fresh Air. Jay-Z Is well known for his contribution to the rap music but aside of that hes also a successful entrepreneur. He was born in the late asss and raised in a housing project In Brooklyn. Sadly he had to experience a very tough childhood. One where his father left him at a very young age.His Interest In music mainly came from the ones of MS and Steve Wonder and his first rhymes was very old-school but still quite advanced and academic He got a worldliest as a present from his mother which helped him develop as he used It to learn himself new and more advanced words. As a result of his mothers struggle to pay the bills, Jay-z brought crack Into his neighborhood at the age of 12. We will write a custom essay sample on Jay-Z Interview or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, this was not unusual among his blocks since the streets where constantly flooded with drugs In every possible form.It was simply is way of making money. The Journey from the streets Into the recording studios was difficult. Many had there doubts and sometimes even himself, he didnt believe that he had what it required. He described it as he had one foot in and one foot out. But eventually rap became his hustling. It dont think that Jay-z would be where he is today if it wasnt for the tough conditions that the streets of Brooklyn had to offer. He also has his mother to thank. Anyhow, I think that the story of Jay-z is truly inspiring.

Mgt 501 Mod 5 Case Essays

Mgt 501 Mod 5 Case Essays Mgt 501 Mod 5 Case Essay Mgt 501 Mod 5 Case Essay Module 5 Case Organizations as Political Systems MGT 501 Leaders in an Organization must have the pulse of the organization and fully understand the Politics and culture within their organization to be able to effectively lead and know which style of leadership to apply in a various array of situations. In the Clement article he discusses 3 main topics. First is the importance of dealing with organizational culture. His key point is that management must work within the existing culture to transform the organization. The important objective is to improve the company, not necessarily change the culture. His second topic is the role of leadership in organizational change. He discusses the role of leadership in dealing with culture and the leadership styles that may be required. Lastly he discusses the consideration of organizational power, and the related topic of politics, in organizational change. In the three companies that he conducts analysis on two of them received outside pressure of board members to make a change and bring in new top management teams. Their new interactions and relationships both inside and outside the organization appear to be what was needed to turn those companies around. Leadership is a tough business and politics both internal and external to an organization add an extra challenge. (Ratzburg, 2002) â€Å"Politics  is a means of recognizing and, ultimately,  reconciling competing interests  within the organization. Competing interests can be reconciled by any number of means. For example, resorting to rule by the manager might be seen as an example of totalitarian rule. On the other hand, politics may be a means of creating a non-coercive, or a democratic work environment. According to Aristotle,  politics stems from a diversity of interests. To fully understand the politics of the organization, it is necessary to explore the processes by which people engage in politics. Consistent with Aristotles conceptualization, it is a given that, within the organization, all  employees  bring their own  interests, wants, desires, and needs  to the workplace. The successful practice of organizational politics is perceived to lead to a higher level of power, and once a higher level of power is attained, there is more opportunity to engage in political behavior. Common Influence (Political) Tactics are identified a series of common influence tactics and listed them from most effective to least effective: * rational persuasion logical arguments and factual evidence * inspirational appeal arousal of enthusiasm by appealing to values * consultation seeking participation in planning * ingratiation * exchange offering an exchange of favors * personal appeal appeals to feelings of loyalty or friendship * coalition seeking the aid of others legitimating pointing to organizational policies, rules practices, or traditions * pressure demands, threats, persistent reminders† Politics and power can both be used in positive ways. Coercion may occasionally be needed to influence those who refuse to support change. Communication and collaboration can often enable political activities of a positive nature, especially if the organizational culture has been considered and the leader of the cultural change effort was effective in influencing posi tive change. CLEMENT, 1994) â€Å"Those attempting to implement change should study the history of the organization and its relationships with its various stakeholders, including those beyond its boundaries. Only in this way can change advocates understand the observable but misleading facts and uncover the real systems of meaning to which managers and employees subscribe. Any discussion of organizational power needs to consider the closely related topic of organizational politics. Politics is power in action; it involves acquiring, developing, and using power to achieve ones objectives. Because change always threatens the existing balance of power in an organization, politics will always be used to maintain balance. The analysis of politics must be performed at three levels: individual, coalition, and network. Not only must the advocates of change watch out for political and power plays, they must also use power and politics themselves. Its a necessary case of fighting fire with fire. A somewhat higher level of political maneuveringpolitical facilitationcalls for direct interaction with those who may help or hinder the change. It applies to more substantial changes perhaps major reorganizations within manufacturing divisions, individual retail outlets, or government agencies. The level of political maneuvering appropriate for large-scale organizational change is called political intervention. † This module relates to the previous module where we discussed culture, and the occasional need for a change in the culture of the organization. A key factor with any change is strong and honest communication from the top level management and that top managers must talk the talk and walk the walk to be a role model for the change in which they are trying to implement. CLEMENT, 1994) â€Å"In addition to communication and widespread participation, they noted two other key leadership behaviors. First, top management needs to demonstrate visible and consistent support for change. Modeling expected behaviors is important; if the change effort calls for team-building, then top management should be the first group t o try to build teams. The other important leadership behavior is tying the change program to business needs. Management needs to show how the change will improve outcome measures such as profits, productivity, or quality of work life. The most commonly cited reason for the failure of a change effort was the presence of inaccurate and negative rumors, often caused by managements neglecting to provide timely and accurate information. The second biggest reason for failure was that of employees learning of the change from outsidersagain, because management did not communicate. Many employees, especially those affected by the change, expressed extreme resentment about this situation. The final cause of failure was managements reliance on a lean channel of communication, such as a memo instead of a face-to-face meeting. The leadership style of the leaders and managers which are trying to implement change is important to note, not only do leaders need to be able to use the appropriate leadership style for a particular situation but, they also need to know their managers and leaders within their organization and understand which leadership style they respond to best. (Clark, 2010) â€Å"Authoritarian or autocratic This s tyle is used when leaders tell their employees what they want done and how they want it accomplished, without getting. Some people tend to think of this style as a vehicle for yelling, using demeaning language, and leading by threats and abusing their power. This is not the authoritarian style, rather it is an abusive, unprofessional style called â€Å"bossing people around. † It has no place in a leaders repertoire. The authoritarian style should normally only be used on rare occasions. If you have the time and want to gain more commitment and motivation from your employees, then you should use the participative style. * Participative or democratic This is normally used when you have part of the information, and your employees have other parts. Note that a leader is not expected to know everything -    * Delegative or Free reign The leader allows the employees to make the decisions. However, the leader is still responsible for the decisions that are made rather this is a style to be used when you fully trust and confidence in the people below you. Do not be afraid to use it, however, use it  wisely! † In many organizations the company will succeed or fail due to the decisions and culture that the leadership makes with regards to the way they choose to do business. Organizational core values are extremely important but, they are only as important as the leaders â€Å"model† for members of their work force to emulate as a standard of acceptable behavior. Organizational politics is closely related to organizational power. (CLEMENT, 1994)† Politics is power in action; it involves acquiring, developing, and using power to achieve ones objectives. Because change always threatens the existing balance of power in an organization, politics will always be used to maintain balance† Clark, D. (2010, June 13). Leadership Styles. Retrieved July 29, 2011, from A Big Dog, Little Dog and Knowledge Jump : nwlink. com/~donclark/leader/leadstl. html CLEMENT, R. (1994, January-February). Culture, Leadership, and power: the keys to organizational change. Retrieved Aug 3, 2011, from http://findarticles. com/p/articles/mi_m1038/is_n1_v37/ai_14922916/ Ratzburg, W. (2002, November 20). Defining Organizational Politics. Retrieved August 4, 2011, from OBnotes. HTM: http://web. archive. org/web/20080216010425/ geocities. com/Athens/Forum/1650/htmlpolitc01. html

IKEA of Leadership and Management Essay Example | Topics and Well Written Essays - 5000 words

IKEA of Leadership and Management - Essay Example Opportunities of IKEA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 3.1.4. Threats of IKEA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 4. Complexities of the Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 5. Key Business Challenges and a Rationale for a Leadership and Management Challenge Underlying IKEA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦9 6. Leadership within IKEA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦9 6.1. Problems with the Current Situation of Leadership†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 6.2. Options for Improving Current Leadership Situation at IKEA through Application of Models†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....13 7. Recommendations to address the major challenges IKEA is facing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....17 7.1. Factors that may affect implementation of recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦...19 7.2. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....21 8. ... The paper utilized SWOT as an environmental model in the analysis of the internal and external environment. It has also provided appropriate recommendation measures that relate to the development and implementation of effective organizational plans for appropriate leadership and management and the impacts it may have on organizational success. IKEA 1. Introduction IKEA is a privately owned company that specializes in the production of furniture such as beds and desks. It is rated the world’s largest home products company that deals with design and sale of home accessories as well as ready-to-assemble furniture. IKEA was founded in 1943 by Ingvar Kamprad in Sweden. It operates in 55 countries and has a total of 76, 000 employees. IKEA is recognized world wide for its wide variety of products, flat storing, affordability as well as high class models. IKEA has developed over the years leading to the establishment of other branches of the company in various states. All the branche s of IKEA are controlled by a Dutch Corporation known as INGKA Holding B. V. The company has developed properties which have to be managed effectively to ensure no losses are incurred and to ensure that it continues to operate without any obstacles. IKEA’s intellectual property is, therefore, controlled by various corporations which are under the Netherlands Antilles and also the Interogo Foundation in Liechtenstein. Various activities are undertaken at IKEA that enable the company to be successful in its operations. Manufacturing, purchasing as well as supplying functions have to be effectively carried out by the responsible parties to ensure that the business performs efficiently. Industrial Group of Swedwood is responsible for sourcing the manufacture of

Race and education Essay Example | Topics and Well Written Essays - 1750 words

Race and education - Essay Example er hand, there are a number of things for identification in the discovery of some of the impacts of British imperialism on the educational systems of the region, as well as the impact of the education systems on its colonies and dominions. A puzzling discovery of the education system in Britain is the fact that there is a considerable absence of a broad historiography on the school curriculum in Britain during the late imperial period. This possibility considers the concerns of the British experiences prior to the year 1945, given that there is a strong emphasis on the presence of cultural assimilation as well as migration into the country. This emphasis is evident in some of the writings on the history of Europe from the early imperial period to the mid-twentieth century. However, a historical consideration of childhood education is achievable through looking into the education systems in the colonial settings, which provides some assistance in the questioning of the pedagogy as well as issues concerning imperialism. On the other hand, there are considerations that the British public schools were responsible for training some of the future imperialists during this period since a number of the students in the Victoria n public schools later served as official in the government and in the British Empire. When looking at the education systems present during the imperial period, questions do not only arise on issues concerning power or imperialism, but there are questions that arise on the influence the schools curricula had on the negative influence of race. The main characteristic of the schools in Britain, whether it was amongst the poor population or the heathen in some of its colonies was the creation of an ordered environment (Barber, 1994 138). The perception at the time was that schools were avenues for creating an orderly and educable child, despite the fact that they might have been experiencing some form of disorder in their homes. The quest that the

Shanghai University of Finance and Economics Essay Example for Free

Shanghai University of Finance and Economics Essay 1. Introduction Britvic Soft Drinks has a long and rich history. At first this company was then little more than a home business run from a chemists shop. Soon the company was producing all kinds of originally concocted soft drinks. It was only in 1949 that the Britvic brand was formally launched into the marketplace. Following the Second World War, Britvic went from strength to strength. In 1971, the British Vitamin Product Company formally changed its name to Britvic. Now, Britvic has two branded soft drink business which  supplies wide range of products. But Britvic has taken a hit, they improve position. Through marketing campaigns and drench brains campaign, including TV adverts and establish. It gives brand a great support and fit with the personality of the brand. Britvic increases market share and grow consumer awareness of its brands. Via fast moving and use different campaigns in various market. But Britvic also have some negative, for example the main consumer groups are young people. The old man Pay more attention to health. So Britvic need in keep original strength, for more consumer groups make action. Britvic places strong emphasis on brands and creating brand loyalty. They plan to launch a Tango, designed to attract older consumers. To expand consumption groups and have more benefits. 2.0 Key characteristics of the marketing concept 2.1 Marketing â€Å"Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term Marketing may replace Advertising it is the overall strategy and function of promoting a product or service to the customer. † (Source: http://en.wikipedia.org/wiki/Marketing) Other marketing definitions are mentioned in the book and PPT is: â€Å"Selling goods that do not come back to customers who do at a profit which satisfied shareholders using means which satisfy other stakeholders.† (Source: SQA, 2006) â€Å"Marketing is process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.†(PPT) From those three definitions I think marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Marketing is delivered to the client satisfaction profit through the conversion. 2.2 Three key characteristics of the market concept The company should identify and define customer needs and wants as well as their expectations. All goods and services produced by the firm must satisfy the customer needs. Then they will keep returning as a frequent caller and purchase more goods. All departments, functions and sections of the business  must work together to meet the main objectives of the organization. You should let your employee satisfaction of their salary, and provide good working conditions, so that they will continue to work hard. Must follow government’s laws and pay taxes to create honesty. Marketing concept assumes that profit can only be achieved when customers are satisfied. The customers are entitled to a reasonable product for a reasonable price, while the firm is also entitled to a reasonable profit for a reasonable product. And company must be enough profit made to keep the business in operation. To ensure these characters, a successful company can be formed. 3.0 Britvic’s micro and macro environment A collection of companies that carry out similar tasks or provide similar benefits is called an industry. These organizations exist within an environment, which exerts an influence on the operations of the industry and the individual organizations within it. 3.1 Micro and Macro environment â€Å"The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics.† â€Å"The macro environment refers to all forces that are part of the larger society and affect the microenvironment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture.† 3.2 PEST Analysis The PEST include political, economic, sociocultural, technological. Political factors are government meddling in the economy. If policy having changes, the market must make the corresponding change. Economic factors include economic growth, interest rates, exchange rates and the inflation rate. Economic factors can influence the enterprise operation. For example, exchange rates can influence of import and export goods. Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. This  factor can tell enterprise how to operate. To find a most conforms to the social needs of the operation. Technological factors include technological aspects such as RD activity, automation, technology incentives and the rate of technological change. The technological factors can change cost of production, how a business will run. 3.3 These environment relate with Britvic There have new rules on television advertising of food and drink to children aged fewer than 16 has led to the use of non-television campaigns. So young consumers become reduces, Britvic’s advertising strategy failures. In 2008, soft drinks sales decline due to the economic downturn. At that time consumers seek value for money. So soft drink was proved to be elastic demand. It cannot avoid the pressures of the economic crisis. Britvic can sell cold drinks in summer and in winter sell hot drinks. It is a new opportunity to make the drink market development. Package technology is a significant development in Britvic. Use bottled instead of glass bottle, it can make transportation more convenient. And nowadays the packages of soft drink are more and more advanced. At the same time it can meet customer demand and reduce the cost. 4.0 Important of market research and important gathered 4.1 What is marketing research? â€Å"Market research consists of testing the market to determine the acceptance of a particular product or service, especially amongst different demographics. It is used to establish which portion of the population will or does purchase a product, based on age, gender, location, income level and many other variables. Market research allows companies to learn more about past, current and potential customers, including their specific likes and dislikes.† 4.2 The importance of information Companies need information about their customer needs, marketing environment and competition. Companies can follow their information to sure how their business will run. Marketing managers do not need more information, they need better information. 4.3 Types of market research The types of market research is defining the problem and research objectives; developing the research plan for collecting information; implementing the research plan collecting and analyzing the data; interpreting and reporting the finding. Market research includes exploratory research, descriptive research and causal/predictive research. There are two main sources of marketing research data: Secondary research and Primary research. Secondary, or ‘desk’ research uses existing information, collected originally for some other purpose and now being used a second time. â€Å"When research is conducted to unearth original data, it is called primary research. To do this, an original research plan must be devised which will encompass, data collection, data input and then the production and analysis of the subsequent results. Due to the sometimes lengthy duration of this research it can often be expensive to conduct. However, because the research is original, the results gather ed will be more relevant to the needs of the client.† 4.4 Type of information The gathering information includes Secondary information and Primary information. â€Å"Primary information is information that has been obtained first hand, or is original. Primary information is the exact opposite of secondary information. Primary; original, first hand, principle, first priority information; knowledge there are many forms of primary information, these include; surveys (that you have conducted), interviews, human resources and so forth.† Primary information is the original materials which have not been filtered through interpretation, it is someone want to gain some information then he through statistical get conclusion. It is even no evaluation by a second party. â€Å"It is information compiled/generated/created by computer. Secondary information can be deleted and regenerated at any time. Secondary Information is information that is derived from other information.† Secondary information may be after a second use. So it is may no use value 4.5 The research in Britvic Britvic can research its customers. To found the main consumer groups. Britvic can make a questionnaire issue to each human that purchase their products to make the product meet the customers’ need. Then they can find the main consumer groups with Britvic is teen-agers. And then Britvic plan to launch a Tango variant called Tango Clear with no added sugar, designed to attract older consumers. The move can make to improve its current market conditions and have a group of constant consumers. The company also can take some new projects to better meet the needs of customers. The primary research strengths are dealing with problems very accurate, the weakness is time consuming, Britvic can get the original information, but it will take much time and the cost is expensive. However the result of research is more in line with customer demand. Secondary research strengths are fast and easy to get, weaknesses are collected for other, Britvic can easily get a rough answer, but it is easy to get. I suggest the Britvic need a market research before developing Tango Clear in order to figure out the right marketing mix and the wants of customers. With the research, they can avoid the market failure and unnecessary loss. 5.0 Marketing research information collection technique Britvic invention a new product called Tango Clear. This product with no added sugar, designed to attract older consumers. Before this product develops Britvic can have a survey such as questionnaire. This action is Britvic go through survey on consumers tastes preference determined. From the survey, company know what flavor is older customers prefer. So they can development this new product with this survey’s information. Tango has two star flavor products. The two products have an excellent sale. This product is the first time that keep the older customer change their opinion from a product specialized aim at children. Therefore, there will take more customers to buy this product. Then a high brand loyalty has been established. Primary research include: qualitative research and quantitative research. Qualitative research tends to know the opinion and view of people. And the quantitative research tends to find the statistical information. If Britvic used In-depth interviews, they can gain the information clearly and particular. But this way is so expensive and waste too much time. So we do  not recommend Britvic using this method. If Britvic used postal surveys, it is very convenience to the company. But it must need much time to receive reply. Britvic can use a qualitative research techniques that focus group. Britvic need to promote the new product for older customer. So they can only take a survey from older customer. 6.0 Market segmentation and targeting 6.1 market segmentation â€Å"Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another.†   Levels of market segmentation can divide markets into smaller segments. It can be reached more efficiently and effectively with products and services that match their unique needs. Market segmentation represents an effort to increase a companys targeting precision. It include: Mass marketing, it means same product to all consumers; Segment marketing that difference products to one or more segments; Niche marketing that different products to subgroups with in segments; Micromarketing, it means products to suit the tastes of individuals and locations. And the Micromarketing included Local marketing- tailoring brand s/ promotions to local customer group; Individual marketing- Tailoring products and programs to the needs of individual customers. Standards of segmentation: Company can accord age, life, style, etc. to segmentation the market. For example Red Devin, it is a sport energy drinks, It mainly provide physical strength consumption huge young people drinking. So Red Devin’s market has according to age and life. Behavioral segmentation: It is based on variable such as customers usage rate, benefits sought, company brand loyalty, user status, occasions and readiness to buy etc. 6.2 market targeting Target market is defined as being a set of buyers who share common needs or characteristics that the company decides to serve. The selection of potential customers to whom a business wishes to sell products and services is targeting. Successful marketing find a target audiences. Every business set a target after their market research. The targeting involves segmentation the market choosing which segment of the market is appropriate and determining the product that will be offered in each segment. 6.3 The process of marketing segmentation and targeting The process of marketing segmentation The first step in the segmentation process is to establish the market and targeted consumers. The second step is often termed as market mapping and involves structuring the entire marketing procedures based upon the need of the said market. The third step is entirely dependent upon the consumers as the demand by consumers and their suggestions are largely viewed, surveyed, taken into consideration and in many cases implemented. In this step, the actual segment begins to take shape as like-minded consumers having same demands are placed together and are analyzed as a group. Launching of a parallel or a totally new product is viewed in this situation. The last step is catering to the needs of existing consumers and finding new markets. 6.4 benefits of market segmentation and targeting 1) Lower marketing expenses by targeting certain segment. Good for small budget companies; 2) Increase production and marketing efficiency and effectiveness; 3) Increased effectiveness in marketing campaign designed to attract that segment. 4) Improve profitability and enhance market share;  5) Tailoring product offering to a certain market segment improves customer satisfaction. Britvic following all kinds of market segmentation and they are applying market segmentation for targeting. As a result they are getting more and more benefits. They recognize that the Great Depression in UK lead to poorest customers needed an affordable source of Vitamin C and they have made a small glass bottle of juice and the idea was successful from the Geo-Demographic Segmentation. 7.0 Marketing mix in relation to Britvic 7.1 marketing mix The marketing mix is a business tool used in marketing. The marketing mix is often crucial when determining a product or brands offering, and is often  synonymous with the four Ps: price, product, promotion, and place. Product Line: A group of products have similar function, group of customers, distribution channel and price ranges. For example, Britvic have creation different kinds of drink. Product Depth: The more products in a product line are means product line is longer. For example, in one product line of Britvic have many kind of soft drink include lemonades, mineral waters, tonics. Product Length: All production the variety of goods. For example, Britvic have two main products that soft drink and Stills. Product Width: A company the number of the product line. In Britvic have two product lines. The brand of Britvic: Britvic has a constant flow of new product development. Follow different group of customers change their product. It can increase brand loyalty. The factors aff ect the successful launch of the new product in to the market. For example, the product is launched at the wrong time. If Britvic launch a new soft drink at winter, that a wrong time. Because winter is so cold, very few people to buy soft drinks. Therefore this product cannot be successful. 7.2 distribution channel Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The traditional distribution model is Manufacturing, Wholesaler, and Retailer. Intermediaries can save time, minimizing compliance costs, and free you up to focus on whats important building your business. The Britvic’s products present to supermarket, cinemas, Hotel, restaurant and Bar. Britvic supplies a wide range of products to approximately 200,000 outlets across the country. It is extensive sales channels. But it may be a little waste. It can decrease their distribution channel, take them dont be so dense. In a public that population is concentrated; the intermediaries can lay up some vending machines. Price is the main of marketing mix. Because it is must be right price. It is must be high enough to cover costs and make a good profit however at the same time be low price to catch the eye of customers. Pricing strategy which company’s use such as price skimming, price penetration, and competitive.  Price skimming involves setting a high price before other competitors come into the market. This is often used of a new product which is not facing little competition. Price penetration is the pricing method of setting a relatively low initial entry price, usually lower than the intended established price to attract new customers. Influence the pricing strategy’s factors. Competitive: If there is strong competition in a market then the price of product will be same for different products. Products may be good or bad. â€Å"Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.†   Advertising was usually including the type of newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Even if print and cinema are very attract consumers, but those ways is so expensive.TV is a good method, because everybody can see TV at home. Most of products have life cycle. For example, in summer advertisement with soft drink can be decrease. Because summer is so hot, most of people want to drink Cool coke to relieving summer-heat. Even if no advertisement customers don’t forget this product. But government doesn’t allow large-scale advertising. So the company can change their policy, they can Show the exhibits in the magazine covers. And according radio in troduces their products. â€Å"Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.† 8.0 Marketing mix from perspective of service Tangible goods have many accompanying services. For example delivery precision, speed, after services, health concerns, customers services hotline, etc. Those accompanying services all can help company have improving goodwill, improving customer satisfaction and brand loyalty. Process is a procedure. It is a mechanism of activities which is involved in the delivery of a service. It means that how a business provides a good service to the customers and to get success. For example, Britvic juices were sold in small glass bottles which ensured easy transportation. This process can make customer feel convenience. This is good service for Britvic. People who serve the customers are the main in a service. People are considering the most important element in any kinds of service so the rule of staff is very important to influences a customer’s perception of the quality of service. Front side who are dealings with customers they must be highly trained and with good knowledge about their product. The company must train staff communication skills. For example: Ralph Chapman. He is owner of the British. Physical Environment Physical environment is very important for any kinds of business. It is an extended marketing strategy which is used to satisfy the customers by the best advertisement, with either tangible products or service. The marketing strategy should include effectively communicating their satisfaction to potential customers because of the intangibility of service. From physical environment the customers want comfort. For example, if manufacturing environment is very well. It is used to satisfy the customers by the best advertisement. On the other hand it will be not only comfortable for the customers but also for staffs. Britvic also can attempts to develop the online marketing. Online marketing is one of the population ways with shopping today. 9.0 Recommendations Britvic is distributing its products to a wide range of areas such as supermarkets, local shops, restaurant, pubs, hotels, and cinemas. If they wanted to, they can distribute their products for a more broad range. They could distribute to wholesalers and give them exclusive offers which are not available elsewhere. They also can door to door promotion for their product. Britvic is a very successful brand and company, so they could use any kinds  of promotional method. For example they have been used Wimbledon and Pantomimes which gives the brand a lot of publicity. However, it can not only make the advertisement through TV, it also can release it on the magazine, paper and subway advertising. Thus more people will know this brand. The sponsor can launch a lot of marketing activities, let more consumer understand this brand Britvic has a long and rich history, so its’ image in peoples hearts are very clear. Its’ price must be in a scope of public satisfaction. But it a lso can have a low-cost product. This action can take people use a low price to enjoy an old brand of products. So this method must be increased the products sales. 10.0 Summary and conclusion The problem of Britvic is poor summer weather has impact the sales. And the health awareness has driven demand, it also impact the sales of soft drink. Britvic can according to the seasonal introduce the corresponding new products. For example, in cold winter they can develop a hot drink. Britvic should sure their marketing objective. It is aim at the vast numbers of young meanwhile attracted older customers. Britvic can accord older costumers’ flavor to develop some new products. 11.0 Reference The websites visited included: http://en.wikipedia.org/wiki/Marketing http://en.wikipedia.org/wiki/Market_environment http://en.wikipedia.org/wiki/Market_environment http://www.wisegeek.com/what-is-market-research.htm http://www.marketresearchworld.net/index.php?option=com_contenttask=viewid=802 http://wiki.answers.com/Q/What_is_primary_information http://c2.com/cgi/wiki?SecondaryInformation http://www.investopedia.com/terms/m/marketsegmentation.asp#ixzz2Cx7YQZWq http://www.buzzle.com/articles/market-segmentation-process.html http://en.wikipedia.org/wiki/Advertising http://en.wikipedia.org/wiki/Direct_marketing

Influence of Newspaper Work on the Writing Style of Ernest Hemingway

Influence of Newspaper Work on the Writing Style of Ernest Hemingway Hemingway’s first introduction to newspaper work came right after he graduated high school in 1917. His parents expected him to go to college, but instead he accepted a job that his uncle arranged for him as a cub reporter for the Kansas City Star. It was at the Star that Hemingway learned many of the rules that would shape his writing style later in life. The Star advocated short sentences, active verbs and precision in Hemingway’s writing; Hemingway said: "Those were the best rules I ever learned for the business of writing. I've never forgotten them." (www.lostgeneration.com) His time at the Star was cut short, however, when he joined the Red Cross and was shipped to Italy for the war. Upon returning from the war in January 1919, Hemingway spent nearly a year living at home with his parents off of his insurance money. In early 1920, however, he moved to Toronto to accept a position writing for the Toronto Star Weekly. He continued to write for the Toronto Star Weekly even after he moved to Chicago in...

Personal Statement Essay

I write this statement to support my application to Management and Leadership in Health and Social Care vourse at your university. Due to previous experiences of working with a range of people in the care sector I believe that throughout my time on various work placements with individuals with different disabilities and requirements in care along with the experiences gained throughout my studies, my wish to pursue a career in the care profession has grown. To further my interest in working with and around people I completed my first degree as a health visitor in Hungary. Prior of that I took a gap year in Germany with a church’s volunteer service called Freiwilliges Sociales Jahr (Voluntary Sociales Year). I worked as a health care assistant in a nursing home with 144 beds. While this year was very challenging I also found it an extremely rewarding and enjoyable experience. To further my knowledge and passion for working with those individuals who are in need of care I studied at Semmelweis University, Medical College Faculty and graduated as a health visitor. To put my academic knowledge into practice I worked as a school nurse in 3 different schools. It was an enjoyable experince but only to realize that I was more interested to do something with elderly people and move away from children. I decided to move to England and started to work as a home care worker first, but rapidly I was promoted to a field care supervisor and aft er that to a care coordinator. Working for different care companies in different cities was a valuable and great experience where I learnt how to improve my leadership and management’s skills and also to put my academic knowledge in practice. I always was looking to improve the company and bring innovative ideas to my role and complete my work to a high standard. I currently work as a care coordinator, which incolves human resource management, arranging and coordinating training, dealing with social workers and other health care professionals on a daily basis. I manage around 60 home care workers in terms of their compliancy and adequate training. I completed National Vocational Qualification in Health and Social Care Level 3 only to realize that I would like to study more and broaden my leadership skills in this area. Working in a senior team gives me a great satisfaction , where I can show my effective communication and organisation skills ad good working relationships. During my spare time I mainly like to read books, travel to other countries to explore different cultures. I also go to the gym to keep myself fit. I also attended a various events related to self development and self-management. This helps to increase my confidence and also gives me great oppurtunities to meet like-minded people. I feel that university is definitely the right path for me. I always work extremely hard to achieve my best, a feat which I intend to carry on throughout my university years. I believe I have the necessary skills needed to enjoy university to the full and also be successful in future years. In addition I would also like to go to university to develop my management and leadership skills even further so I can gain a valuable and rewarding, higher position in health and social care sector and lead that senior team to an absolute success.